Going Social

“New technology doesn’t change the way our brains work. Social networks are not new. For thousands of years, people have formed into groups, built strong and weal relationships, formed allegiances and spread rumour and gossip.” 

Paul Adams, former Google designer that created Circles in Google Plus.

As technology evolves, so do the communication tools we can use, but our behaviour remains the same. Consider the introduction and the role today of the pager, fax machine, text messaging and email. 

We once lived happily without any of these tools, then they became essential, and now we live quite happily without the first two and the last two are in decline. But we are still communicating. 

Sharing ideas, opinions, good news and bad. Share tips and football transfer news, arranging meetings and seeking forgiveness for being late.

So what does it take to go social? Nothing. You’re doing it.

You are already doing all the things that constitute going social, all you need now are some new tools. Twitter, Linked In etc., pick them up and use them. And how do you learn how to use them? Just the same way you learned how to behave at a dinner party, football match, nightclub: You watch what everyone else is doing. You watch, you listen and when you have something to say, you say it.

What could be simpler? Even my Mum's doing it.