Being Social

Social networks haven’t grown exponentially just because people enjoy the warm and fuzzy social interaction that leads them to think oh I can spend hours doing this. The fact is they bring their friends, family, colleagues and clients together because the information created in social networks is extremely important and valuable.

In a previous blogs, My wife is the Typical Facebook User, I argued that my wife’s killer App was the NCT Nappy Locator. This app allowed her access to valuable, time sensitive, location specific information on where to change our daughter’s nappy.  This incredibly powerful tool was available for free, in return for simply adding her views to the greater discussion.  And that’s ‘being social.’

If we don’t have access to the information held in social networks, we are less valuable as an information source in our own right. We collect information such as who knows whom, a politician’s comment on a news article alongside views of hundreds of readers just like us, a personal blog from someone that does the same job as us for a competitor, a personal blog by a client on something that is important to them, and we add to it. We add our own perspective that is informed by what we have collated and we decide how to use it.

Detractors of Trip Advisor (as seen on Channel 4 in the Uk the other night) argue that its system is faulty, mainly the part about letting everyone add their comments without more robust validation. But because we can see every review that person has posted (and maybe their Facebook profile if they allow us to); we can make our own mind up whether we value their opinion. Do they appear to moan about everything, or does this post appear to be a genuine gripe. We decide, not the hotel. And the insight is valuable, not just because of it’s independence of the vendor, but because we can add our own perspective and correct it if our experience differs. And that’s ‘being social.’

And the price to access all of the information that we can add our own unique perspective too? Be social and engage in it.