I have to confess that part of the reason it has taken me so long to get back on top of my work post paternity leave is due to being in listening mode a seminars. In fact, the air in London has been rich with social media conferences during April.
30th March was the social Media Summit (#smsummit). A very consumer focused event, with presentations from some brilliant creatives we can overlook this. The most notable presentation from me was from doctors.net. I think these kinds of closed user group communities, like mallowstreet.com in my own sector are the future of b2b digital marketing in regulated industries.
5th April The Financial Services Forum had a bash at tackling how to establish the business case for social media (#socialmediavalue). A noble endeavour, but sadly, as they failed to differentiate consumer from B2B marketing this didn’t really match its billing. I think the metrics and values are wildly different so all the retail banking examples were wasted on me.
7th April and we moved from the West End to Canary Wharf to the Finextra bash at stunning event space in Thomson Reuters offices. An impressive venue and an event with a global line up to match. Content was based on a much more strategic approach than the previous events, but they had an earnest bash at separating tackling social media in B2B. The business case being a recurring theme for this event too.
12th April and my final outing for some time to come was a private breakfast function hosted by JLA at the venerable RIBA offices at Portland Place with Josh Spier (@joshspear), Alex Hunter (@cubedweller) and David Rowan (@irowan). Take away from this bash, a big smile. I wish I could bottle these 3 guys and release a little of their understanding of all things social into my colleagues atmosphere to absorb painlessly.
5th April The Financial Services Forum had a bash at tackling how to establish the business case for social media (#socialmediavalue). A noble endeavour, but sadly, as they failed to differentiate consumer from B2B marketing this didn’t really match its billing. I think the metrics and values are wildly different so all the retail banking examples were wasted on me.
7th April and we moved from the West End to Canary Wharf to the Finextra bash at stunning event space in Thomson Reuters offices. An impressive venue and an event with a global line up to match. Content was based on a much more strategic approach than the previous events, but they had an earnest bash at separating tackling social media in B2B. The business case being a recurring theme for this event too.
12th April and my final outing for some time to come was a private breakfast function hosted by JLA at the venerable RIBA offices at Portland Place with Josh Spier (@joshspear), Alex Hunter (@cubedweller) and David Rowan (@irowan). Take away from this bash, a big smile. I wish I could bottle these 3 guys and release a little of their understanding of all things social into my colleagues atmosphere to absorb painlessly.
No comments:
Post a Comment