Further to my previous blog, I have been chatting with a colleague that works at a charity. Their business is about engaging one group of people to help another.
Social media is the perfect tool. It enables everyone in the organisation to transparently capture a broad network outside the organisation. But that applies to any P2P business; especially professional services. Doesn’t it make sense that every person in the business has a social media contact list that anyone in the business can leverage?
Yet still many executives wear their absence from social media as a badge of pride.
The information available through my network puts the power of production in my hands. Karl Marx would be spinning in his grave.
I have used my online community to find a client’s son a job in a mine in Australia, find accommodation for overseas friends of friends visiting London, find lodgers, raise a £1,000 in sponsorship, introduce clients to other clients, source more than one lawyer, share complex process maps globally, find clients, source corporate video content, introduce a friend’s start up to VC, arrange social events, keep in touch with MBA classmates in live in Jakarta, Sacramento, Kiev, Lima, La Paz, Accra and East Grinstead and find work.
Wouldn’t I be a fool not to maintain those links?
Wouldn’t anyone be a fool not to maintain a link to every person that has touched their life positively, not matter how diverse the relationship?
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