Being a client is certainly better than being a customer. It suggests I am valued by my advisor or supplier, our relationship is based on more than transactions. So why not go one step further and have members?
Membership suggests I belong. I am part of something bigger than me. It may even suggest exclusivity, unless we are talking about the Coop.
If I am a member I feel obliged to share, to have some involvement with how my club runs. To read the newsletter. To take my turn to do the teas. To listen to the other members. To help my fellow members.
I may even feel obliged to buy from my membership organisation.
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