tag:blogger.com,1999:blog-2109045019844109226.comments2023-04-18T10:33:46.771+01:00Simon J. RyanSimon J. Ryanhttp://www.blogger.com/profile/04023402950355826251noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-2109045019844109226.post-47455529128185429502020-09-29T07:35:02.119+01:002020-09-29T07:35:02.119+01:00The web is full of traps for beginners. While they...The web is full of traps for beginners. While they try to download free software, by clicking on "Download" buttons, in reality they click on fake links that download bundle of toolbars and other junk software. This article will help you in learning how you can avoid downloading of junks into your system. <a href="https://www.spyfone.com" rel="nofollow">spyfone</a><br />Mr Perfecthttps://www.blogger.com/profile/00615790618515362033noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-51825413299519267352013-03-25T10:37:21.535+00:002013-03-25T10:37:21.535+00:00We live in a world of change and to implement a ch...We live in a world of change and to implement a change is very challenging in today's world due to complex business structures, narrow minded traditional marketers etc. etc. <br /><br />But to be ahead in the race we must adopt and implement change in every field of our life.<br /><br />Like these days customers seek for different-2 types of Value provided by their service provider or manufacturer of a product. Their expectation are different, their perception are different and finally their Values are different.<br /><br />http://customervaluefoundation.wordpress.com/Narenderhttps://www.blogger.com/profile/11768892318466225950noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-54470553632344117792012-10-24T13:14:38.616+01:002012-10-24T13:14:38.616+01:00Excellent point Richard.
Most B2B sales and marke...Excellent point Richard.<br /><br />Most B2B sales and marketing organisations don’t meet until they get to board level under the Sales and Marketing Director. This is where, from experience, much of the conflict in organisations exists as middle managers own agendas clash. The more these organisations are integrated, the more effective they can be, that why so many business development organisations are organised in a regional or channel structure.<br />Simon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-23472041619705055952012-10-23T13:31:13.718+01:002012-10-23T13:31:13.718+01:00Good post - I think your last line talks volumes i...Good post - I think your last line talks volumes in regard to the perception of value of and the issues faced by the marketing function.<br /><br />The most succesful companies I have worked in have not split the leader role of both functions. There has been a 'Sales and Marketing Director' who has driven downwards a mindset which links both functions even though cultures are very different. This approach removes silo thinking. However the trend has been for the head of each to be separate probably due to the lack of individuals who can wear that single hat.<br /><br />It was explained to me in rugby terms - forwards versus the brill cream boys the backs - teams which remove this separation are the ones who win and win big - I am sure Sir Clive would know all about that and was Matt Dawson's unseen contribution [there were better scrum halfs at the time].<br /><br />I have been always interested in the dynamic between marketing and sales throughout my career and feel that it is a relationship which is most neglected and yet can cause more disfunction than most things.<br /><br />Here is to a reversal of trend - and I would like to see more harmony and support for marketing from sales and vice versa when both disciplines have to pitch to the common foe - the beans counters and the commercial hats of any company.<br /><br />Or is it a case of 'the land of lost content'?Withamhttps://www.blogger.com/profile/04098171896562572225noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-5147416592864390802012-09-21T14:04:47.255+01:002012-09-21T14:04:47.255+01:00Having fronted the innovations panel at C&W fo...Having fronted the innovations panel at C&W for three years it became apparent that there were some key elements to promote innovative behaviour.<br /><br />Business as usual;<br /><br />It is essential that frontliners understand how to identify and undertand how to report back on elements that they come across that may need a fix. This must be facilitated.<br /><br />Thereafter they need tangible proof and confidence that it has been accepted and most importantly that something is being done about it if required. This must be visible.<br /><br />To conclude there must be some reward and recognition of their input - even if it is just highlighting the problem. This cannot not happen.<br /><br />This is really creating a working mindset to look out for problems and reporting back rather than accepting that that is the way it is.<br /><br />Innovation is laced with anticipation and a proactive approach and is lanced with questions like 'Is there another/better way of doing this?' - 'what else could we be doing' <br /><br />Pure innovation is not so specific and comes from a blank space start where people are encouraged - recognised and rewarded for bringing new ideas to the table.<br /><br />Those people exist throughout the company - throughout the customer base. The challenge is how to tap into that on an ongoing basis.<br /><br />That way instead of screaming at the iceberg when you are meant to be lowering the lifeboats - you would have missed the iceberg in the first place.Withamhttps://www.blogger.com/profile/04098171896562572225noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-77987565388613969052012-09-13T21:10:28.488+01:002012-09-13T21:10:28.488+01:00Thanks for taking time out Morgan. Econometrics wa...Thanks for taking time out Morgan. Econometrics wan't my strongest subject at during my Masters, so I am glad you could source such an articulate reviewer of Bollen et al that reached the same conclusion as me, albeit in a very different way.<br /><br />I am familiar with DataSift's work on this and here is a link to some of their work for other readers of this blog. http://blog.datasift.com/2012/05/18/twitter-sentiment-mirrors-facebook-stock-prices/#.UCNvo_ZmSRY via Paul Hawtin at DCM Capital.Simon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-16540775169076959862012-09-13T16:06:27.022+01:002012-09-13T16:06:27.022+01:00The research you refer to has been pretty thorough...The research you refer to has been pretty thoroughly discredited since then (see link below). There has however, been massive advances in this area which have breathed new life into the whole area of data analytics and consumer insight. Advances in search and the ability to mine massive amounts of data cheaply in recent years now means that creative approaches and combinations can be employed in really new and innovative ways.<br /><br />With these new capabilities, new propositions are emerging from companies like Datasift and Recorded Future that can harness this torrent of information and present it in a usable way (more links below). Combinations of these flows together with other pieces of information out there or in your domain will be valuable.<br /><br />I remain a little sceptical about the predictive power of all this but feel there is certainly real value from a risk management perspective.<br /><br /> http://sellthenews.tumblr.com/post/21067996377/noitdoesnot#disqus_thread<br /><br /><br />Reading (UK) based DataSift --> http://datasift.com/<br />Boston (MA) based RecordedFuture https://www.recordedfuture.com<br />Good paper by Deutsche Bank https://www.recordedfuture.com/assets/SignalProcessing20111118.pdf<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-91505549168137504912012-09-11T00:52:13.237+01:002012-09-11T00:52:13.237+01:00Thank you for taking he time to share your experie...Thank you for taking he time to share your experiences Richard. <br /><br />I use my experiences in this blog, not as a source to rant, but to make broader points about brand marketing and customer experience. In this case, the point I was making is that the experience that the organisation may work so hard to deliver, while functionally perfect, may not meet the emotional needs of the consumer, which diminishes whatever relationship may exist. Of course, if anyone isn’t at least the service they are paying for, me included, then of course they should complain at the point of sale.<br /><br />It’s interesting to hear how you have invested in your relationship with BMW. That proposition is quite different to the relationship you may have with a brand offering a 30 minute eye examination that you use every couple of years, but I’m sure equally as emotionally orientated. <br />Simon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-37200697375921959992012-09-10T16:31:50.517+01:002012-09-10T16:31:50.517+01:00It may be an age thing but nowdays I do not hesita...It may be an age thing but nowdays I do not hesitate to either bring it to the attention of the individual or their supervisor/manager that although I would like to buy from them I feel they could be making me feel more valued as a prospective customer.<br />I find it works as long as I do not rant and rave and although I cannot tell if it trickles back through the organization and change is made - I find it far more satisfying to get what I want having made my feelings clear and I prefer not to wait until the organization implements change.<br />I have been a BMW owner for 18 years and due to moving around I have dealt with numerous dealerships - for the whole period I have had nothing but consistantly good service however there have been exceptions where I would have preferred an individuals bedside manner to have been a little better.They have a robust customer satisfaction system however some do fall between the grid lines.<br />Withamhttps://www.blogger.com/profile/04098171896562572225noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-77607378268906518822012-09-10T14:14:23.118+01:002012-09-10T14:14:23.118+01:00Understood but I wonder if we sometimes fail to un...Understood but I wonder if we sometimes fail to understand that the language we speak is not necessarily the language a customer understands or is an appropiate format for a particular deliver mechanism.<br /><br />Also the challenge is to be seen and heard above the clamour and noise created by the multi point attack most customers endure when they themselves have adopted all the platforms for receiving incoming stuff.<br /><br />How many of us miss the key message with value as it fights its way through the crowd?<br /><br />Two key questions to ask customers etc are:<br />One - what do you expect to receive from us?<br />Two - how would you expect it to be delivered?<br /><br />I'll go now or I may just babble - remember you can txt me - fax me - phone me - mail me - email me - FB me - twitter me -skype me - instant message me - and......even send a pigeon to me but make sure I am going to be interested in what is said - make sure I understand why it has been said and make sure it was relevant to me in the first place.<br /><br />Withamhttps://www.blogger.com/profile/04098171896562572225noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-15626297772527377752012-09-10T12:38:41.093+01:002012-09-10T12:38:41.093+01:00Hi Kate, I appreciate you getting in touch. I am i...Hi Kate, I appreciate you getting in touch. I am impressed you are monitoring so effectively.<br /><br />I don't think there is anything to investigate as this is a learning opportunity for every retail brand. Like I said, the service provided was perfect, it's just I would like to have left feeling a little less like an inconvenience. That won't be everyone's experience.<br />Simon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-15968060514188424522012-09-10T12:32:39.817+01:002012-09-10T12:32:39.817+01:00Thanks Becca, that's what is exactly what I wa...Thanks Becca, that's what is exactly what I was trying to say.Simon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-90331120201747627752012-09-10T12:31:32.537+01:002012-09-10T12:31:32.537+01:00You make a good point Richard, thank you for comme...You make a good point Richard, thank you for commenting. However, few brands have the luxury of starting from a blank sheet of paper. <br /><br />Adapting our existing tone of voice to emerging technologies, building on legacy systems and not loosing sight of the customer expereince is hard, in whatever language you useSimon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-58198904134998345732012-09-10T11:28:23.659+01:002012-09-10T11:28:23.659+01:00I think the mechanics of creating a single point o...I think the mechanics of creating a single point of convergance of all the 'stuff' is easy.<br /><br />I think one needs to understand how one then responds via the chosen access method taking in to consideration the capacity of each to handle what could be incompatible data return i.e. twitter maximum charactet capability - SMS text language.<br /><br />I think we swing it round and go to customer and ask them what platform works best for them with the MO of their working profile - we then have to edit and re language the nature of our communication to accomodate the diffrent limitations of the platforms.<br /><br />I do not see it as a hard thing as long as we know what the customer prefers for lightweight contact and how we deliver heavyweight contact should it be required which the chosen platform cannot manage.<br /><br />To me it is all about language and making sure we are using the appropiate language versus the limitations or the digestive system of the chosen platform.Withamhttps://www.blogger.com/profile/04098171896562572225noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-90528032734421433962012-09-05T17:25:07.364+01:002012-09-05T17:25:07.364+01:00Hi Simon,
We're very sorry to read about this...Hi Simon,<br /><br />We're very sorry to read about this. As a company we pride ourselves on our customer service, and we understand how important choosing glasses is, after all the majority of us wear them every-day, so they need to reflect our personality.<br /><br />Our store associates are trained very highly in providing good customer service, both in asking the right questions and in when to step back to allow you some time to think things over. We are therefore sorry that you did not receive this service.<br /><br />We would like to investigate it directly with the store, if you would be so kind as to email marketing@visionexpress.com with store details, so we can do this.Anonymoushttps://www.blogger.com/profile/07205334000283291146noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-81096136090467985502012-09-05T15:02:23.678+01:002012-09-05T15:02:23.678+01:00If I'm totally honest, I agree wholeheartedly ...If I'm totally honest, I agree wholeheartedly with you - noone in, a bit of banter is a great way to pass the time, if it's busy that is a different story.<br /><br />My other half, on the other hand, he can't stand small talk, it makes him nervous and he'd rather just be processed efficiently.<br /><br />GOOD customer service is recognising that!Anonymoushttps://www.blogger.com/profile/11222251717112817929noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-33524124504399733052012-02-17T11:21:59.700+00:002012-02-17T11:21:59.700+00:00For anyone who is seeking to take out a loan but y...For anyone who is seeking to take out a loan but you worry that you could just be rejected or be denied of service mainly because of some previous credit problems, you need to think about a <a href="http://guaranteedpaydayloans.org/" rel="nofollow">guaranteed payday loans</a>.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-59448138156062536572011-11-18T09:23:48.130+00:002011-11-18T09:23:48.130+00:00And just to keep thing completely up to date, here...And just to keep thing completely up to date, here is an infographic with some supporting data. <br /><br />http://mashable.com/2011/11/18/facebook-stats/Simon J. Ryanhttps://www.blogger.com/profile/04023402950355826251noreply@blogger.comtag:blogger.com,1999:blog-2109045019844109226.post-31659781760564372262011-09-08T12:26:41.999+01:002011-09-08T12:26:41.999+01:00The only function of economic forecasting is to ma...The only function of economic forecasting is to make astrology look respectable. - John Kenneth Galbraith.Anonymousnoreply@blogger.com